Zeta Global Acquires Disqus

Zeta Global announced it has acquired Disqus, the web’s leading audience engagement platform used by 4 million websites and 2 billion monthly unique users. Combined with Zeta’s leading marketing platform, artificial intelligence and machine learning, the acquisition makes Zeta the only company able to offer personalized real-time marketing at scale on the open web.

By acquiring Disqus, Zeta adds one of the web’s largest first party data sets, the leading publisher audience SaaS product and a diverse network of publisher and marketer partners to its fast growing portfolio of best-in-class technologies and capabilities. Over 75% of the internet’s top 1000 most engaged sites use Disqus, including TMZ, The Atlantic and Entertainment Weekly.

This marks the company’s 11th acquisition and its second this year, following Zeta’s acquisition of Boomtrain, a San Francisco-based artificial intelligence innovator. The company closed a $140 million Series F financing round in April of this year to accelerate Zeta’s mission to help the world’s leading brands design and deliver 1:1 marketing at scale.

“We’re redefining the marketing technology space with actionable data, artificial intelligence that answers business problems and a marketing hub that serves as the nerve center for data-driven marketers. Disqus extends and enhances this strategy. Marketers typically have to make tradeoffs between reaching engaged audiences on social platforms with massive reach and using tools that give them control and access to granular targeting capabilities. Disqus strengthens Zeta’s ability to offer the best of both worlds with the scale, visibility and performance marketers have been asking for,” said David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder.

“As people that love great products and innovative technology, we’re excited to be joining the growing Zeta family. As our business has grown over the past 10 years, it’s been clear that our value to publishers is tied to the value we can bring to marketers. Joining Zeta enables us to maximize that value while continuing to deliver on our original mission to power great online communities,” said Daniel Ha, Disqus CEO and Co-Founder.