The B2B Marketing Lab Opens Office in Singapore

London-based Inbound Marketing consultancy and HubSpot Certified Platinum Partner, The B2B Marketing Laboratory announces the opening of its new office in Singapore. The expansion is to support international customers in the Asia-Pacific region and to extend its operational reach.

Founded in 2012, as part of the itpr Group, the company has continued to grow significantly, acquiring a portfolio of international clients that require expert digital marketing support, consultancy and training.

To facilitate its growth, provide continuous, around-the-clock support for international clients, and scale up operational activity, The B2B Marketing Lab has opened a new office in Singapore, located in the Marina Bay Financial Centre at Tower 1, Asia Square.

Heading up The B2B Marketing Lab’s Singapore office to support this new business activity, are two, highly experienced female executives. The first is ex-Motorola Mobility, Asia-Pacific marketing lead, Georgiana Verdonk Sim, who will take the role of Vice President, Asia. Georgiana has extensive experience working in and across all three continents in various business roles, including time spent with Motorola Solutions in Singapore, the UK and Chicago. She will work with The B2B Marketing Lab’s Managing Director, Verity Dearsley, who runs the London office and has spearheaded the company’s growth over the past five years. Verity will continue to oversee the day-to-day marketing, consulting programmes and client support from the London office.

The B2B Marketing Lab’s Managing Director, Verity Dearsley, comments: “Our expansion to Singapore not only puts us in an exceptional position where we can provide continuous around-the-clock support to our international clients, but also allows us to generate new business opportunities in the Asia-Pacific region. And, with Georgiana’s extensive experience in marketing and technology, as well as her understanding of business in APAC, we now have the capability and capacity to deliver a more robust and dynamic international service.”

Georgiana Verdonk Sim, Vice President, Asia, comments: “With The B2B Marketing Lab now operating in both London and Singapore, we can readily deliver ongoing, 24/7 support for our current international clients. In addition, our presence in the Asia-Pacific region will enable us to develop new business activity and continue to grow the organisation across the continents.”

About The B2B Marketing Lab

The B2B Marketing Lab is an international Inbound Marketing consultancy and the only HubSpot Certified Platinum Partner to be based in London, UK. Founded in 2012 as part of the itpr group, the business has grown exponentially – and helps B2B organisations to transform their digital marketing strategy through Inbound Marketing and HubSpot. The B2B Marketing Lab provides services and consultancy in lead generation, content marketing, lead nurturing, website design & build, and demand generation services and its offices are located in London and Singapore.