RCNi Chooses Adestra as Marketing Technology Partner
Adestra, a leading provider of innovative marketing technology software and services, welcomes RCNi as a new client. Part of the Royal College of Nursing Group, RCNi is the lifelong learning partner for nurses and associated health professionals.
The organisation produces 11 leading nursing publications, an e-learning platform as well as various events and training seminars with the aim to inform, innovate, inspire and bring insight to nursing professionals around the world. They needed a marketing technology partner that would allow them to focus on their mission, while delivering an excellent user experience. RCNi has chosen Adestra due to its ease of use, reliability, technical support should any issues arise, and the ability to fit their needs now, as well as grow with them through future technology advances and developments.
“We were looking for an email marketing solution that can deliver on three aspects: an easy-to-use email editor that would allow us control over our branding; the ability to easily create automated customer programs around events and subscription lifecycles; and a platform that can integrate with our current technology stack.” – Ross Wilmot, Head of Marketing, RCNi
Another important aspect RCNi considered when selecting a marketing technology provider was that it needed to seamlessly integrate with their existing content and customer management platforms.
“Adestra was not only able to fulfil our requirements, but they offered technical and end user support whenever we need a helping hand too. It was also reassuring to see that so many big names in publishing are already their clients and have been for many years.” – Ross Wilmot, Head of Marketing, RCNi
They join a host of other media and publishing companies as clients of Adestra such as Informa, Oxford University Press, Information Commissioner’s Office (ICO) and more.
RCNi is a wholly owned subsidiary of the Royal College of Nursing. RCNi produces eleven nursing publications including Nursing Standard, the UK’s best-selling nursing journal, and a range of specialist journals. RCNi also hosts the annual Nurse Awards, celebrating excellence in nursing, and the RCN Bulletin Jobs Fairs, the largest recruitment events for nurses in the UK.
Adestra is a leading provider of one-to-one email and lifecycle marketing solutions for global and growing brands. The company’s proprietary industry-leading email platform provides a powerful infrastructure for marketing automation and contextual messaging, helping marketers communicate more eﬀectively with their customers and subscribers. Its ﬂexible structure and open integration architecture allows businesses to connect disparate technology platforms to create a seamless customer journey.