Influential And WME Form Strategic Marketing Partnership
Influential, a leading A.I. influencer technology and Social Intelligence firm, and IBM Watson Developer Partner, has entered into a strategic partnership with leading global entertainment agency WME. The partnership will expand Influential’s presence in the entertainment vertical, while providing new digital services to WME clients.
The companies are creating a commercial partnership, where Influential will be co-selling, alongside WME, to brands and advertising agencies, using Influential’s proprietary technology and data. The data, which is both anonymized and consented, gives WME meaningful insights for its clients, while still protecting their privacy. The partnership will help to amplify brands’ messages via influencers. In addition, it will enable agents to offer an additional audience extension on social media campaigns and track real world conversions.
“With their stellar track record of success as the entertainment industry’s leading agency, WME is an ideal partner in helping us identify incremental media spends and deliver the greatest ROI to our brand and agency partners,” said Ryan Detert, CEO of Influential.
WME will be the beta partner for Influential’s newest software as a service (SaaS) offering, Talent Pro™, which uses contextual searching, demographic insights, AI image recognition, as well as content alerts, to help in managing WME’s talent roster. Additionally, WME will be using Influential’s AI paid media product, Influential Target™, to layer in 1st and 3rd party data to amplify endorsements on social platforms utilizing purchase behaviors, TV data, location and weather data.
“Influential’s platform is one of the most robust, effective, and strategic ways to integrate talent endorsements into social media,” said Chris Jacquemin, Head of Digital at WME. “This partnership helps to further position WME and its clients to be at forefront of the intersection between talent and media.”
Influential is an A.I. influencer technology, Social Intelligence™ firm, and Developer Partner of IBM Watson. Influential’s patent-pending app is on the hip pocket of more than 25,000 of the most highly engaged influencers on Facebook, Instagram, Snapchat, Twitter, and YouTube, reaching over 5 billion users. Brands and agencies are able to make a digital media buy on social via Influential’s in-demo impression guarantee.
WME is a leading global entertainment agency. Named one of Fast Company’s Most Innovative Companies, WME represents artists and content creators across books, digital media, film, food, music, television and theater. WME is part of the Endeavor (formerly WME | IMG) network.