Pages Menu
TwitterRssFacebook
Categories Menu
Finn Partners Acquires Brighter Group

Finn Partners Acquires Brighter Group

Global marketing and communications firm, Finn Partners, announced it has acquired The Brighter Group, a highly respected London-based PR and marketing firm focused on the travel and tourism sector. Debbie Flynn, founder & CEO of the Brighter Group, will serve as managing partner; Steve Dunne, current chairman of the Brighter Group will become senior partner, strategy; and Fiona Jeffery, non-executive director will take on the role of global tourism advisor for Finn Partners.

The firm will be known as The Brighter Group, a Finn Partners Company, with a staff of 22, providing clients with PR, marketing and representation services. Among the firm’s global clients are Belize, Dubai, Intrepid Travel, Jordan, Air Europa and South African Tourism. Flynn will report to Chantal Bowman-Boyles, managing partner, who leads EMEA from London and Gail Moaney, managing partner, tourism practice leader, Finn Partners, New York.

Peter Finn, founding partner of Finn Partners commented, “Our tourism group is one of our core US practice areas and we have been eager to add a London travel team so that we can offer support in EMEA to our existing client base. Bringing the Brighter Group on board is the perfect solution for us.”

“Building our presence in London has been a top priority. On the heels of acquiring ABI, an international B2B industrial marketing and PR company in London and Frankfurt, we’re now adding The Brighter Group. Our London office now has a staff of about 50 and Finn has almost 70 PR professionals in EMEA overall,” continued Finn.

Debbie Flynn, commented, “After founding Brighter over 22 years ago and building it up to be one of the UK’s most successful travel PR groups, I feel that a sale of the business to Finn Partners is in the best long-term interests of our valued clients and loyal staff. Finn Partners has expertise in areas such as digital and technology that will complement the Brighter Group and add more value to our clients.”

“I am excited at the prospect of leading the business for many years to come and incredibly proud of what the team has achieved. I am very confident that under its new ownership, the business will continue to flourish and grow,” said Flynn.

More articles to read on this website

  • Sun Life Financial acquires Maxwell HealthSun Life Financial acquires Maxwell Health Sun Life Financial announced that it has acquired Maxwell Health, an innovative start-up with an employee benefits platform that makes benefits and HR administration simple for employers and their employees. With Maxwell Health's […]
  • Greenskies Purchased By Clean Focus YieldGreenskies Purchased By Clean Focus Yield Greenskies Renewable Energy LLC and its affiliates, have been purchased by Clean Focus Yield Limited and its affiliates, an integrated group of renewable-energy companies with global reach. With this acquisition Clean Focus becomes the […]
  • in storeRetail Indoor Location Evolving Beyond Proximity Advertising The market for indoor location technologies in retail, which include BLE beacons and Wi-Fi, continues to grow strongly with installations set to break 200,000 stores by the mid-2017, forecasts ABI Research. Though costs to deploy and […]