Digilant Acquires Anagram

Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency.

Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with a focus on customers taking an insourced operating model. Founded as part of the thriving hub of Boston’s ad-tech community, Anagram makes a point of giving their clients full access to and control over their platforms while helping them build their own capabilities.

The acquisition of Anagram will expand Digilant’s programmatic capabilities to offer a full range of possibilities to service clients. “By combining our products and technology resources with Anagram’s expertise, we will have the flexibility to grow our very hands-on services that set us apart from other programmatic providers,” said Alan Osetek, Global CEO at Digilant. “We believe that Digilant’s customized programmatic approach, aligned closely with what an advertiser needs to leverage their data and resources, helps our clients compete in a very crowded digital buying marketplace.”

Both Adam Cahill, founder and CEO of Anagram and Colin Brown, Chief Media Officer, will join the executive management team. Together they bring over 20 years of digital agency experience to Digilant. Adam Cahill will be joining Digilant as President of the US market and will be responsible for all of the US business and operations. Prior to launching Anagram, Adam’s agency roles included Chief Digital Officer at Hill Holliday, EVP and Co-Media Director at Hill Holliday, and SVP, General Manager of Carat in Boston.

“As marketers shift more of their budgets towards programmatic ad buying platforms, we are excited for the opportunity to join a Boston headquartered company, that can help us grow our business globally,” said Adam Cahill. “We want to continue to add value in the programmatic space and we are confident, that as part of Digilant, all of Anagram’s employees will be given the opportunity to achieve their goals.”