Pages Menu
TwitterRssFacebook
Categories Menu
Digilant Acquires Anagram

Digilant Acquires Anagram

Digilant, a global provider of customized programmatic ad buying solutions and services, today announced it has acquired Anagram, a programmatic marketing agency.

Anagram was founded in 2015 with the goal of bringing clients a fully transparent approach to programmatic marketing, with a focus on customers taking an insourced operating model. Founded as part of the thriving hub of Boston’s ad-tech community, Anagram makes a point of giving their clients full access to and control over their platforms while helping them build their own capabilities.

The acquisition of Anagram will expand Digilant’s programmatic capabilities to offer a full range of possibilities to service clients. “By combining our products and technology resources with Anagram’s expertise, we will have the flexibility to grow our very hands-on services that set us apart from other programmatic providers,” said Alan Osetek, Global CEO at Digilant. “We believe that Digilant’s customized programmatic approach, aligned closely with what an advertiser needs to leverage their data and resources, helps our clients compete in a very crowded digital buying marketplace.”

Both Adam Cahill, founder and CEO of Anagram and Colin Brown, Chief Media Officer, will join the executive management team. Together they bring over 20 years of digital agency experience to Digilant. Adam Cahill will be joining Digilant as President of the US market and will be responsible for all of the US business and operations. Prior to launching Anagram, Adam’s agency roles included Chief Digital Officer at Hill Holliday, EVP and Co-Media Director at Hill Holliday, and SVP, General Manager of Carat in Boston.

“As marketers shift more of their budgets towards programmatic ad buying platforms, we are excited for the opportunity to join a Boston headquartered company, that can help us grow our business globally,” said Adam Cahill. “We want to continue to add value in the programmatic space and we are confident, that as part of Digilant, all of Anagram’s employees will be given the opportunity to achieve their goals.”

More articles to read on this website

  • Irrigation Controllers Market Worth 1,186 Million USD by 2022Irrigation Controllers Market Worth 1,186 Million USD by 2022 The report "Irrigation Controllers Market by Type (Weather-based and Sensor-based), Product (Smart Controllers, Tap Timers, and Basic Controllers), Application (Non-agriculture and Agriculture), Irrigation Type, and Region - Global […]
  • Brilliant Wins Inavero’s 2018 Best Of Staffing Talent AwardBrilliant Wins Inavero’s 2018 Best Of Staffing Talent Award Brilliant, an award-winning search, staffing and management resources firm specializing in accounting, finance and information technology, announced today that they have won Inavero's Best of Staffing Talent Award for providing superior […]
  • 10 Tips to Cut the Cost of Life Insurance10 Tips to Cut the Cost of Life Insurance The price of life insurance is determined by measuring risk. Unfortunately, around 28% of businesses avoid getting life insurance due to the price of the premiums. With the average business debt growing each year, it’s important that […]