Aurora Capital Partners Acquired Randall-Reilly
Aurora Capital Partners, a leading middle-market private equity firm, completed the acquisition of Randall-Reilly, LLC, the leading provider of B2B data and data-driven marketing services, media and events for the trucking, construction, agriculture and additional industrial markets. Aurora acquired Randall-Reilly from Investcorp, a global manager of alternative investment products. Key Company leadership, including CEO Brent Reilly and COO Shane Elmore, will remain in their respective roles.
Founded in 1934 as a print media business, Randall-Reilly has evolved and emerged as the leader in data-as-a-service and data-driven marketing solutions for industrial end markets including heavy duty trucking, driver recruiting, construction equipment, agricultural equipment and machine tools. The Company’s unique data assets and highly customizable digital marketing solutions enable clients to identify and target prospects efficiently. The Company serves a blue-chip customer base of more than 4,400 clients, with its top 100 clients averaging more than 13-years in relationship tenure.
“Aurora’s operating resources and experience with companies in the software and information services sector make them an ideal partner for Randall-Reilly as we continue to evolve our business model and add new capabilities for our clients,” said Brent Reilly, CEO of Randall-Reilly. “We are tremendously proud of our team’s track record of innovation and believe the Company is at the cutting edge of data and data-driven marketing services in our industries. We look forward to working with Aurora to invest further in technology, talent and processes to generate best-in-class insights and outcomes for our clients.”
“Randall-Reilly’s proprietary data and data-centric approach to creating value for clients position it to benefit as more companies embrace data and analytics to drive business performance,” said Josh Klinefelter, a Partner at Aurora. “The Company’s market leadership, strong culture and reputation for delivering innovative solutions to its partners have fueled impressive growth and client loyalty. We are thrilled to be working with Brent and team to continue building out the Randall-Reilly platform.”